Ford Motor Company Announces New Autonomous Vehicle (AV) Company

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Photo by Lenny Kuhne on Unsplash

Ford Motor Company has unveiled one of its latest innovations, the Ford Latitude AI, a new feature that combines cutting-edge technology and artificial intelligence to improve vehicle performance and enhance the driving experience.

Ford has announced the establishment of Latitude AI, a new fully-owned subsidiary that would oversee the company’s efforts to build a hands-free, eye-off, autonomous driving system. The corporation rehired around 550 staff from Argo AI, the autonomous car operator that was closed down last year when Ford discontinued its funding.

Latitude AI will be headquartered in Pittsburgh, which was formerly home to Argo AI and has developed in recent years as a hub of AV research and companies. Other engineering hubs will be established in Dearborn, Michigan, and Palo Alto, California. In addition, the corporation will oversee and operate a highway-speed test track in Greenville, South Carolina.

The Ford Latitude AI is an advanced driver assistance system (ADAS) that leverages machine learning algorithms and big data analytics to offer predictive features that help drivers navigate through challenging road conditions with ease. The system uses data from sensors, cameras, and radar installed in the vehicle to analyze the environment and provide real-time feedback to the driver.

One of the most impressive features of the Ford Latitude AI is its predictive cruise control, which adjusts the vehicle’s speed based on the road ahead. This feature uses machine learning algorithms to predict the speed limit, curves, and inclines on the road, allowing the vehicle to maintain a safe and comfortable speed at all times. The predictive cruise control also adapts to changes in traffic and can adjust the vehicle’s speed accordingly.

Ford Latitude AI also has an automated parking system, which uses cameras and sensors to detect available parking spaces and park the vehicle automatically. The system can also detect obstacles and alert the driver in case of any potential collisions.

There is also a range of safety features, including lane departure warning, blind-spot monitoring, and collision warning with automatic emergency braking. The system can also detect pedestrians and cyclists, reducing the risk of accidents and improving road safety.

The system is part of Ford’s commitment to making driving safer, more efficient, and more enjoyable for drivers and passengers.

“We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer, Ford Motor Company. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology – with the goal of not only making travel safer, less stressful and more enjoyable, but ultimately over time giving our customers some of their day back.”

Ford Motor Company has appointed Sammy Omari, it’s executive director of ADAS technologies, as CEO of Latitude AI, and Peter Car as chief technology officer, supervising Latitude’s product and technological development. David Gollob will serve as president, with responsibility for business operations.

“We believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and in the future will help free up a driver’s time to focus on what they choose,” said Omari. “The expertise of the Latitude team will further complement and enhance Ford’s in-house global ADAS team in developing future driver assist technologies, ultimately delivering on the many benefits of automation.”

Ford Latitude AI is an advanced driver assistance system that combines artificial intelligence and machine learning to improve vehicle performance and enhance the driving experience.

With its range of predictive features and safety enhancements, the Latitude AI is set to revolutionize the way we drive and travel on the roads.

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